The Anatomy of an Instagram-Worthy Post: 4 Characteristics That Make a Post Epic
Instagram is known for having galleries of beautiful posts.
Sadly, not all posts on the social network are beautiful. In fact, some are posts with low-quality images, terribly spelled words, and grammatically incorrect captions. Hashtag cringe-worthy.
To make your brand stand out, you should invest effort in going the other way around. Make Instagram-worthy posts.
Here’s a list of characteristics that make an “Instagram-worthy” post.
1 – The Magic of Editing
If you’re not 100% satisfied with a photo, use editing tools.
In fact, it’s a basic rule in the Instagram community that before posting any of them, you should edit your photos first. Straighten or crop them, use filters, adjust the brightness level, or add shadows. There are lots of free tools for this.
2 – Natural Lighting
You should also use the power of natural lighting. In other words, use sunlight whenever you can.
For one reason, it’s free if you schedule your photo session during a great time.
While you could edit the lighting with an editing tool later, artificial light doesn’t trump natural light in this case. And the result is actually more attractive (quality-wise) if you use natural lighting.
3 – Relevant Background
And as you take photos, you should also check your background. Don’t include irrelevant sceneries.
For example, if you’re taking a photo at a coffee shop, don’t include that happy family at the back in your photo.
An automation tool can help you. An Instagram bot that works as a management tool can combat irrelevance by allowing you to schedule your content beforehand. This way, you can always check your content before it’s published.
For more information about the best automation tool for you, you can read about it on this website.
4 – Awesome Caption
And don’t forget the caption for your post. Check your message and see if it needs revision. If it does, don’t hesitate to change it for the better.
While you’re at it, pay attention to your spelling, composition, and grammar. You may have taken an excellent photograph, but if your caption is off, it may not be as impactful as it should be.
Instagram may be a social network that’s laden with photographs, but don’t mistake it as a network filled with people who don’t read captions. Especially if you want to carry a professional reputation, don’t be in a hurry that you have no time left for proofreading.
Creating Instagram-worthy posts isn’t all about impressing other people. Rather, it’s also about impressing yourself.
Imagine yourself looking through your Instagram posts with a smile on your face.
Feels good right? So, make it happen.